Twenty slides, one argument
Presentation and marketing material. The room decides in the first ninety seconds, so the structure matters more than the styling.
A deck is a sequence of decisions, not a set of pages
What we work on
Structure before style
What each slide has to prove, in what order, and what can be cut. Most decks are too long because the argument was never settled.
Slide purpose
What to remove
A real template
Master layouts, type styles, chart treatments and spacing rules, so a slide added in six months still belongs to the same deck.
Type styles
Charts and tables
Editable handover
Marketing material
One pagers, brochures, sales sheets, reports and the documents a company hands over after the meeting.
Brochures
Sales material
Reports
Every deck is the brand, whether it was designed or not.
The question
What does the room need to believe
Presentation material is often the most seen and least designed thing a company owns. It is built from the same system as the identity, so it should not look like a different company.
Selected material
Cider Security Brochure
A folded product brochure for The Cider Security Platform, the first AppSec OS. It explains how Cider connects to CI/CD systems, maps every service and secures the pipeline from source to production.
Carroself Pitch Deck
A seed round deck for a remote medication adherence product. It moves from the problem, a silent epidemic of non adherence, to a hardware and software ecosystem, the market opportunity and a $2.5M use of funds.
Questions we are asked
What kinds of presentations do you design?
Investor and fundraising decks, sales and pitch material, company and product overviews, internal strategy documents and conference presentations.
Do you work on the structure or only the design?
Both, and the structure usually matters more. We work on the order of the argument and what each slide has to prove before designing anything.
Will our team be able to keep using it?
Yes. We build a master template with real layouts, type styles and rules, so new slides made months later still look like the original deck.
Which file formats do you deliver?
Usually an editable master template in the tool the team already uses, plus PDF for sending.
What’s next
What is the deck trying to win