Digital Experiences
Digital should feel like the brand. Structure, interface and interaction as one continuous decision.
Selected workThe question
What should the experience feel like
We start with the user, the brand, the content, the business goal and the product itself. Five inputs that rarely agree, and a hierarchy has to be chosen between them.
Those findings become an experience: what someone meets first, what can wait, what has to be effortless, and what the whole thing should feel like while they use it.
What we design
Websites
Brand, structure and usability in one place, built to be read as much as used.
Digital products
Interfaces and experiences for products and platforms that have to keep working as they grow.
UI / UX
Clear interfaces and flows people can move through without being taught.
Design systems
Reusable visual and interaction patterns that hold consistency at scale.
These are not four services. They are four views of the same problem, and a project usually needs three of them at once.
A brand should not stop at the logo.
The identity decides the type, the colour and the spacing. The interface decides what happens when someone scrolls, taps and comes back a week later.
For Cinch, a mobile wallet app, that meant a business dashboard where owners set dynamic prices and recurring discounts, switching between a list and a calendar view. Complex practices, kept easy to use, in the same brand language as the app.
From idea to experience
Understand
The business, audience, product, content and the context it lives in.
Structure
Hierarchy, information architecture and the journeys that actually matter.
Design
The system becomes interface, interaction and visual language.
Refine
Test, iterate, and resolve it into one coherent experience.
Selected digital work
All workCinch App
A mobile wallet app for businesses and consumers, designed across iOS, Android and the web, with the website, business dashboard and brand language around it.
MobiTour
A Hebrew travel companion for tour operators. Each traveller gets the whole trip in one place: flights, hotel, transfers, daily activities, documents, a live map and a direct line to the guide.
LifeCare
An employee app that puts the essentials in one place: hours worked, sick leave and vacation, monthly work logs, paychecks to download or send, and an alert before a work visa expires.
Websites are brand experiences.
Identity, content, UX, storytelling and the moments that ask someone to act. A website is where all of those meet, which is why it is rarely just a layout exercise.
The same thinking applies to long-form content. For Cider Security, How not to secure your repo turns a dense technical subject into one continuous visual story: a single scroll, a clear hierarchy, and the brand carrying every step.
Design systems
The part that makes the next hundred screens cheap.
Decide these once, properly, and a product can keep growing without drifting. It is the least glamorous part of digital design and the one that decides whether the rest survives.
Who this is for
Companies building something new
New products, websites and platforms, where the first structure sets the ceiling.
Brands moving into digital
An identity that exists on paper and now has to behave on screen.
Products that need a clearer experience
Working products whose hierarchy, interface and visual language have fallen behind.
We tend to stay: concept, experience, launch, and the design work that follows it. Read about how the studio works, or the brand identity practice this connects to.
Questions we are asked
What is digital experience design?
Designing how a brand behaves on screen: structure, interface, interaction and visual language working together rather than a set of separate screens.
What is the difference between UI and UX design?
UX is how the thing is structured and how someone moves through it. UI is what they see and touch while they do it. In practice the two are designed together.
Can you design a website based on an existing brand identity?
Yes, and that is most of the work: taking an identity and deciding how it behaves in a medium that scrolls, moves and responds. The BRIAA website is one example.
Do you design apps and digital products?
Yes, interfaces and experiences for products and platforms, including the component and layout system behind them.
What is a design system?
The reusable part: type, colour, spacing, layout, components and interaction rules, so new screens can be built without redesigning the basics each time.
Can you support a digital product after launch?
Yes. Most digital work continues past launch as new features, new pages, and the ongoing job of keeping the experience coherent.
What’s next
Have a digital experience that needs a better answer